Case Study · Davey Awards Entry
ACDI 2.0 — the Direct Showroom Model.
After three hours trying to give Meta money, we said: enough. One image, one URL, five minutes — and a showroom the client actually owns.
The Meta gap
Meta hid its best immersive format. So we rebuilt it as something we own.
Collection Ads and Instant Experience are buried so deep inside "Format Display Options" that most small businesses assume the format is dead — and most agencies have stopped offering it. It requires a product catalog or site links, so service-based businesses get cut out entirely.
ACDI 2.0 replaces it with a Digital Showroom: one image plus one URL, live in five minutes, on a page the client owns — pixel, SEO and all.
"The result is not a campaign. It is a complete, integrated creative system — one piece of content built once and deployed across print, ad, and landing page showroom."
One printed brochure became 10 video scripts, 10 sections of a 50+ card showroom, and 10 landing page sections. Every video was prompted and scripted by Janet Galati and produced with AI voice and AI graphics — no shoot, no studio, no crew. 80+ assets from a single source.
Old way vs. new way
Ad → Canvas → Digital → Integrated took three hours. ACDI takes five minutes.
Attention
One image or video. One promise. Anyone Can Do It — written for a homeowner, not a salesperson.
Click
One click to a showroom you own. No three-hour hunt through Meta's format builder.
Digital Showroom
Everything Instant Experience did — videos, pricing, reviews, tap-to-call — on a page you own the pixel and SEO for.
Income
A free demo tap, a call, a form. Belief before behavior is what turns a scroll into a rental.
Campaign results
Two clients. Two campaigns. Consistent numbers.
2,213
Combined link clicks
34,500+
Combined reach
7
Clients on the framework
$0.245 average cost per click
Across both 7-day ACDI 2.0 campaigns, July 2026.
RAM Rental Equipment
7-day run · July 2026 · Goal: get more website visitors
- Link clicks
- 642
- Cost per click
- $0.24
- Reach
- 21,600
- Amount spent
- $160.90
Kaplan Snow
20-day run · July–Aug 2026 · $20/day · Goal: get more website visitors
- Link clicks
- 1,571
- Cost per click
- $0.22
- Views
- 36,367
- People reached
- 12,928
- Amount spent
- $352.30
Client pipeline
Seven local businesses on one repeatable, turnkey process.
Within one week of the first campaign, three more businesses in three different industries approved campaigns — no extended sales cycle. One methodology, built once, scaling across industries.
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