How we work
No mystery, no long contracts, no junior account manager
Here's exactly what happens from the first call to the first month of results — and how pricing gets decided.
Week 1
Visibility audit
We look at what a customer actually sees when they search for you: Google Business Profile, Yelp, reviews, website, social. You get a plain-English list of what's broken and what it's costing you. No charge, no obligation.
Weeks 2–3
Plan and priorities
We agree on the two or three things that will move the needle first — usually reviews and local search before paid ads. You see the scope, the timeline and the investment in writing before anything starts.
Weeks 3–6
Build and launch
Creative, copy, mail lists, ad setup, landing pages — built and launched. You approve everything before it goes live. Nothing is outsourced overseas; Janet does the work or directly supervises it.
Ongoing
Measure and adjust
Monthly review of what came in: calls, forms, reviews, cost per lead. We shift budget toward what's working and stop what isn't. You can pause or change direction at any point.
Ways to work together
Three ways clients engage us
Small businesses deserve to know what they're walking into. Here's the shape of each engagement — the exact number comes from your audit, in writing, before you commit.
Project
One campaign, one launch, one fix.
- · A single direct mail drop or ad campaign
- · Google Business Profile or Yelp cleanup
- · Landing page or brochure build
Quoted per project after the audit.
Monthly partner
Owners who want marketing handled, not managed.
- · Ongoing social, ads and review management
- · Direct mail on a set calendar
- · Monthly reporting call with Janet
Month-to-month. Most clients start here.
ACDI 2.0 program
Businesses that want every channel working as one system.
- · Full Attract · Convert · Deliver · Improve build
- · Integrated digital showroom
- · Quarterly strategy sessions
Scoped individually — see the ACDI case study.
Straight answers
Questions owners ask first
- How much does it cost?
- It depends on channels and volume — a single mail drop is a very different number than a full monthly program. Every engagement is quoted in writing after the free audit, so you know the number before you commit to anything.
- Am I locked into a contract?
- No. Monthly work is month-to-month. If it isn't working, you can stop.
- Who actually does the work?
- Janet Galati. You're not handed to a junior account manager — you work directly with the owner, the same person who built the strategy.
- How fast will I see results?
- Review and local search fixes often show up within weeks. Paid advertising needs a few weeks of data before it's optimized. Direct mail is measured by campaign, not by day.
Ready to grow your business?
Let's build a marketing strategy that delivers real, measurable results.