Episode 35
Your Google Business Profile Is Free Real Estate — Are You Using It?
Watch this episode of Monday Marketing with JG — see the full video library
When someone searches for what you do near where you are, Google shows a map with three businesses in it. That's the map pack, and getting into it is worth more than almost anything else you can do in local marketing. Your Google Business Profile is how you get there.
The Fields That Matter Most
- Primary category — be specific, not broad
- Services — list every one, in the words customers use
- Photos — new ones, regularly, of real work
- Q&A — you're allowed to ask and answer your own
- Posts — short updates, weekly if you can
Reviews Are the Ranking Factor You Control
Ask every satisfied customer. Make it one link, one tap. Reply to all of them. Volume and recency both count.
The Free Part Is the Point
This costs nothing but attention. If you only do one marketing task this month, do this one.
I'm Janet Galati with JG Marketing Solutions. Every Monday, real marketing knowledge you can use.
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