Episode 43
Why Your Ad Isn't Working
Watch this episode of Monday Marketing with JG — see the full video library
When someone tells me their ads don't work, we usually find the problem in about ten minutes. It's rarely the money. It's one of three things.
1. The Offer Is Vague
"Quality service since 1998" is not an offer. "Free 15-minute estimate this week" is. Give people a specific reason to act now.
2. The Audience Is Wrong
Too broad and you're paying to reach people who will never buy. Too narrow and the platform can't optimize. Start with your real service radius and the people who actually write the checks.
3. The Click Lands Nowhere
This is the big one. An ad promising a snow removal quote should land on a page about snow removal quotes — not a homepage with eight menu items. That mismatch is what kills conversion, and it's the whole reason I built the ACDI 2.0 showroom model.
Fix One at a Time
Change one variable, run it a week, read the numbers. Change all three and you'll never know which one mattered.
I'm Janet Galati with JG Marketing Solutions. Every Monday, real marketing knowledge you can use.
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