Episode 41
Plug the Leaky Bucket: Lead Capture for Local Businesses
Watch this episode of Monday Marketing with JG — see the full video library
Most small businesses I audit have the same problem. The advertising works. The traffic shows up. And then it disappears, because there's nothing on the other end to catch it.
What a Leaky Bucket Looks Like
- An ad that points to a homepage with no clear next step
- A phone number nobody answers after 5pm and no form to fall back on
- A contact form that goes to an inbox nobody checks
- No follow-up when someone does reach out
The Fix Is Small
One landing page built for one offer. One form with as few fields as you can get away with. An instant email alert so you know within seconds. A confirmation to the customer so they know you're real.
Speed Wins
The business that replies first usually gets the job. Not the cheapest, not the fanciest — the fastest.
I'm Janet Galati with JG Marketing Solutions. Every Monday, real marketing knowledge you can use.
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